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Discerning Diners Are Telling Cows Milk To MOOve Over

Late last year, Orchid Wheeler, 29, was perusing the endless cheese aisle at Fairway, contemplating whether or not she should buy the Brie or sample the sheeps milk cheese from the Pyrenees. “I’d read somewhere that cows milk has been linked to breast cancer,” Ms. Wheeler said, “so I decided to go with the sheeps milk. I haven’t looked back since.”

And Ms. Wheeler’s not alone. “I started having these dreams about cows,” said Cara Bowen, 33. “My visions were filled with engorged udders trapped in those cruel mechanical milking contraptions.” Ms. Bowen was already a lacto vegetarian so she decided to go whole hog and become vegan. “I don’t even miss it. Soy milk is just as satisfying, and it’s not nearly as fattening.”

To be sure, most people will continue to drink what Ms. Wheeler calls “the devil’s beverage,” but what the anti-cows milk enthusiasts lack in numbers, they make up for in vehemence. There are entire websites devoted to warning people about the dangers of milk — websites that receive as many as five visitors a day.

“Whenever I think about going back to regular old American cheese,” Ms. Bowen says, “I just remember that plaintive mooing from my dreams. It will keep me away from cow products forever.”